Jon Pederson – 08/24/2010
A common practice during any economic downturn for business development leaders is to turn to their colleagues and say, “let’s pound the pavement.” The problem with this statement is it doesn’t address what the “pavement” is. When looking at reaching new customers, pounding them is not the best way to win their loyalty (in most [...]
Jon Pederson – 05/06/2010
Every SEO consultant will give their own opinion on what the most optimal URL structure is. This is a topic to never consider closed, as search engines continually refine and improve their algorithms to attempt providing the most relevant and valuable content to people.
Google more than likely follows their own best practices, so let’s look [...]
Jon Pederson – 03/16/2010
And Not Even Need To Plan Ahead
Often when considering your digital strategy it is focused around an order of priority: 1. Branding & Marketing, 2. Sales, 3. Customer Support, 4. Communications, 5. Operations, and after that there’s no time left in the day to address other things that may seem less important, but if unaddressed [...]
Jon Pederson – 12/22/2009
For years we have been working with our clients to normalize and centralize their data, and then study their organizational work-flow to understand how to best visualize and use that data for sales, marketing & opperations. The market has been hard pressed for good solutions in this area; most are too generic, or too niche [...]
Jon Pederson – 12/01/2009
The business perception of software has been very product centric due to release cycles and packaging – it comes once a year, in a box, on a shelf. The web began to change that for many companies as they saw how software could be developed, and improved upon while it was, and is being used. [...]
Jon Pederson – 09/15/2009
In an impromptu meeting this morning at Pondry, we began discussing how many companies still approach their marketing and communications as roles, isolated in individual silos. It’s like the age-old issue of product data being wrapped up in Operations when half it’s value is in selling the product to new customers, and the Sales team [...]
Jon Pederson – 08/31/2009
More facts are in to answer what everyone is asking: do users really connect with brands via social media marketing? We rarely talk to anyone who would say they don’t need a digital strategy. The reason being? People know it’s working.
Case Study: Hewlett-Packard
Last fall HP embarked on a massive internal over-hall, focusing on digital strategy [...]
Jon Pederson – 07/17/2009
Don’t get distracted by peripheral offerings. Work with specialists because they have to be good at what they do; it’s their lifeline.
Jon Pederson – 05/12/2009
Last summer one of my dining room chairs had a leg break off, half way down (a very odd location), but it looked like it was just a weak spot in the wood. Because it happened under normal use I felt I could go to the manufacture with a clear conscience and
Jon Pederson – 04/06/2009
Breaking the flow when you’re in the middle of getting stuff done is not only a nuisance at the time, but if it’s happening over and over it begins to drag down your morale, productivity begins to suffer as a result, and effects the bottom line quickly.
by Jon Pederson